LUKE 1977

Since its humble beginnings in the West Midlands in 2001 LUKE 1977 has developed into a leading contemporary menswear brand with a following stretching far and wide. Having grown with the support of key independent menswear boutiques, the brand has evolved organically keeping all of its values, which sets it apart.

Luke is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman and a working class hero. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, Luke’s taste envelopes all. Luke’s ethos is to put a fashionable twist on any men’s garment but without over designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the united kingdom of Luke.

Find on South Avenue at Springfields Designer Outlet & Leisure