Springfields
Designer Outlet & Leisure has confirmed that it will be entering a new
chapter for its popular family attraction, Adventure Land, following the
conclusion of its current operating agreement.

The destination
has worked closely with Planning Solutions throughout their time operating
Adventure Land and would like to thank them for the role they have played in
its development and success to date.

As their lease
comes to a close, Springfields is now looking ahead to the future, with plans
underway to reintroduce Adventure Land as part of an enhanced and evolving
leisure offer.

Springfields
continues to go from strength to strength, having delivered 20 consecutive
years of growth (excluding lockdown periods), and is now firmly established as
one of the UK’s best-performing outlet destinations and the leading designer
outlet in the East of England.

With a strong
line-up of premium retail brands, high-quality food and beverage operators, and
its nationally recognised RHS Partner Garden, the destination attracts a
high-spending, discerning audience. Its integrated approach to retail and
leisure continues to drive footfall and dwell time, supported by a successful
year-round events programme.

Adventure Land
remains an important part of Springfields’ family-friendly positioning, and
future plans will focus on delivering an even more engaging, high-quality
experience that reflects the expectations of today’s visitors.

Simon Stone,
Retail Director at Springfields said:
“We’re incredibly proud of the continued growth and success of Springfields and
remain committed to investing in all aspects of the destination. Adventure Land
is a key part of our offer, and we’re excited about the opportunity to evolve
and enhance the experience for our guests. We look forward to sharing further
updates in due course.”