Springfields
Designer Outlet & Leisure is preparing to embark on an exciting new chapter
for its much-loved family attraction, Adventure Land, as it looks ahead to
future enhancements following the conclusion of its current operating
agreement.

Springfields
has worked in close partnership with Planning Solutions during their time
managing Adventure Land and extends its sincere thanks for their contribution
to the attraction’s growth and success.

As
this chapter comes to a close, plans are already underway to reintroduce
Adventure Land as part of an enhanced and evolving leisure offering. The vision
is to create an even more engaging, high-quality experience that reflects the
expectations of today’s visitors while strengthening Springfields’ position as
a leading family destination.

This
next phase builds on an exceptional track record for Springfields, which has
achieved 20 consecutive years of growth (excluding lockdown periods). Today, it
stands as one of the UK’s best-performing outlet destinations and the leading
designer outlet in the East of England.

With
a strong line-up of premium retail brands, a diverse range of high-quality food
and beverage operators, and its nationally recognised RHS Partner Garden,
Springfields continues to attract a discerning, high-spending audience. Its
seamless blend of retail and leisure – supported by a vibrant, year-round
events programme – ensures visitors enjoy a destination experience that
encourages longer stays and repeat visits.

Adventure
Land remains a key part of this family-friendly offer, and its future
redevelopment will play an important role in further enhancing the overall
visitor experience.

Simon
Stone, Retail Director at Springfields, said:
“We’re incredibly proud of the continued growth and success of Springfields and
remain committed to investing across the destination. Adventure Land is a key
part of our offer, and we’re excited about the opportunity to evolve and
enhance the experience for our guests. We look forward to sharing further
updates in due course.”